In her class-action lawsuit, which makes no monetary claims, she states that Taco Bell's use of the phrases "seasoned beef", or "ground beef" to describe their taco filling is misleading. The the filling is, in fact, a mixture of water, isolated oat product, wheat oats, soy lecithin, maltodextrin, anti-dusting agent, autolyzed yeast extract, modified corn starch and sodium phosphate, with a little real beef and seasonings sprinkled in.
According to an attorney from an Alabama firm responsible for filing the suit, "Just 35 percent of the taco filling was a solid, and just 15 percent overall was protein."
The lawsuit goes on to say that, "Taco Bell's definition of 'seasoned beef' does not conform to consumers' reasonable expectation or ordinary meaning of seasoned beef, which is beef and seasonings."
Regarding the claim, Taco Bell, a division of Yum brands, addressed an Alabama television station saying that, "Taco Bell prides itself on serving high quality Mexican inspired food with great value. We're happy that the millions of customers we serve every week agree. We deny our advertising is misleading in any way and we intend to vigorously defend the suit."
However, internal documents show that Taco Bell doesn't even call the taco stuffing "beef", and instead refers to the substance as "taco meat filling". But, "T-bell" might want to reconsider, considering that use of this phrase requires that at least 40% of the product is actually meat.
To help Taco Bell out, I came up with a few ideas that might work: "real beefy taste", "authentic beef flavor", or "Mexican inspired filling". Mmmmm...Mexican inspired filling.
Photo: Associated Press
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